Remarketing means showing your ads to people who have previously visited your website. By reminding the user of your brand, you significantly increase the chances of getting a click again, as well as enhancing brand recognition and recall.

How Does Remarketing Work?

First, we create a remarketing list in our system. Then, we place a small code on your website. Every time a user visits your website, their cookie ID is added to the list we created. When users visit other websites, your ad is shown to them from this list.

Types of Remarketing

Based on your online marketing goals, we create remarketing campaigns in the following forms:

• Standard Remarketing
  When standard remarketing is applied, any of your ads will be shown to people who have previously visited your website. This increases the likelihood of the user clicking on your site again.

• Dynamic Remarketing
  A more advanced form of remarketing, where ads for products that users were interested in are shown to them again. For example, if your website is an online store and a user adds a product to their cart but doesn’t purchase it, showing an ad for that same product to the user again significantly increases the chance of them buying it.

• Remarketing for Search Ads
  If someone who visited your website in the past conducts a search, your ad will appear among Google ads.

• Video Remarketing
  This type of remarketing shows your ads to users who have liked, shared, or commented positively on your videos on various websites, including YouTube.

• Gmail Remarketing
  If you have your customers’ contact details and they have a Gmail account, we can show them remarketing ads on Google, YouTube, and many other websites.

• Social Media Remarketing
  In this case, we apply remarketing ads through social media channels, such as Facebook and Instagram, to your website visitors.