Social media marketing is one of the most effective advertising models of today and the future. For this reason, SMM services are given special attention by globally recognized brands. The main features of this advertising model are minimal advertising costs and maximum visibility. As an SMM company, we target not just the general public on social platforms, but instead focus on reaching the right audience for your products. For example, if you own a children’s clothing store, we will show your ads to married people or parents. This helps you avoid unnecessary budget expenses.

Unlike other SMM companies, our focus is not only on social media but on strengthening the overall marketing activities of businesses. Online advertising activities across multiple platforms typically allow us to reach our target goals more efficiently.

Our SMM services include managing your social media accounts, creating professional pages, preparing posts, running paid ads, taking professional photos and videos, and more. This involves partial management or full responsibility for your accounts. The price for SMM services can vary depending on the volume of work to be done on your social media accounts. However, here are some tasks that could potentially be carried out during an SMM service:

Social Media Account Management

  • Analyzing your business and industry based on both international and local company examples, then creating a tailored SMM plan accordingly.
  • Creating and managing business accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Designing professional profile pictures, cover photos, and slogans for your social media accounts.
  • Adding relevant information about your business to your accounts.
  • Creating, designing, and posting relevant sections for the services you offer.
  • Adding appropriate sections for your products and services on each social media platform, designing them, and using platform features efficiently.
  • The number of posts will be agreed upon with the client beforehand.
  • High-quality images and videos designed by a designer will be used in posts.
  • Creating slideshows, 2D and 3D animations, and professional voice-over videos in different formats.
  • Including Russian and English versions in posts when necessary.
  • Creating special posts for holidays and special days.
  • Free advertising on an Instagram page with a 100,000+ follower base.
  • Purchasing high-quality, unique images from paid platforms at affordable prices.
  • Increasing the follower count of social media accounts through various methods by the SMM agency.
  • Including contact information in all posts.
  • Preparing accurate, concise, informative, and creative posts about your company and services.
  • Increasing interactivity on your page and creating posts that will engage your audience.
  • Attracting the right target audience to your posts and accounts.
  • Preparing and managing campaigns aimed at reaching a wider audience and engaging them.
  • Implementing an automatic response system for incoming inquiries, followed by appropriate responses or redirection.
  • Professional photo and video shoots with 4K full HD cameras, applying various effects and editing.
  • Providing monthly reports on the activities carried out during the month.

Advertising on Social Media Accounts

  • Defining the right advertising forms based on your business and customer target audience.
  • Writing compelling and attention-grabbing text for the advertisement.
  • Defining the customer target audience for your business during the advertising process.
  • Using strategic elements like Cross-Marketing, Lookalike, Retargeting, Custom Audience, and others (Unlike most SMM companies, we don’t simply rely on a designer creating an image or video and the SMM manager posting it).
  • Adding relevant call-to-action buttons for more effective results.
  • Efficient management of your advertising budget.
  • Providing monthly reports on the results of your advertising services.

Advantages of Using Our Services

  • A larger audience will become aware of your company.
  • You will build trust with your target audience by staying in touch with them.
  • Your business will be memorable to social media users, allowing them to easily recall you when needed.
  • You will increase the number of visitors to your website or social media accounts.
  • You will be able to gather direct feedback from customers about your services and products.
  • You will be more competitive in the market compared to rival companies.
  • Finally, you will boost your sales and increase revenue.

 

About Individual Social Media Ads

 

FACEBOOK ADS

Currently, with 1.3 billion users, Facebook is the largest social network in the world and undoubtedly one of the most successful advertising platforms for brand owners. Facebook is one of the most effective platforms for social media marketing. On this platform, you can advertise your product or service based on geographic location (country, city) and demographic indicators (age, gender, marital status). Additionally, Facebook offers the following ad models tailored to your goals:

  • Increasing traffic to your website
  • Increasing brand awareness
  • Messenger ads
  • Increasing followers on your Facebook page
  • Increasing store visits

By selecting one or more of the above ad types, we will help you achieve your goals quickly.

 

 

INSTAGRAM ADS

Instagram, a platform popular among young people worldwide and in our country, but also used by people of all age groups during their leisure time, announced its ad platforms in 2015. Similar to Facebook ads, Instagram ads offer payment models based on impressions (CPM) and clicks (CPC). This directly translates to low budget costs aligned with your goals. Instagram offers three ad models:

  • Single-image ad model
  • Multi-image ad model
  • Video ad model

Of course, user experience with ads is also considered. For example, if some users react better to image ads, others may engage more with video ads.
If you decide to run Instagram ads yourself, you can find the most important strategies to assist you in our blog.

 

 

LINKEDIN ADS

Although some SMM companies in Baku and Azerbaijan do not prioritize LinkedIn and Twitter ads, depending on the business’s field, these ads can be highly effective. LinkedIn is another important platform for SMM services. Unlike entertainment-focused platforms like Instagram and Facebook, LinkedIn’s audience consists of professionals. This allows for more precise targeting. Therefore, LinkedIn ads are more expensive than other platforms. LinkedIn offers several ad types:

  • Text ads
  • Display ads
  • Dynamic ads
  • Sponsored content
  • Sponsored InMail

 

 

TWITTER ADS

Twitter, one of the recent popular social media platforms, is sometimes overlooked by SMM agencies. Twitter offers the following ad models:

  • Promoted trend
  • Promoted account
  • Promoted tweet
  • Twitter video ads
  • Twitter app download ads

For detailed information about LinkedIn and Twitter ad types, refer to the relevant article on our blog.

 

 

 

 

 

TIKTOK ADS

We provide SMM services for your business TikTok is another popular social media platform known for short video content. TikTok’s audience is primarily young, helping us target the right audience during SMM campaigns. Ads on TikTok are highly specific, allowing budget efficiency. Currently, TikTok is one of the fastest-growing platforms. In Azerbaijan, many businesses have already established their presence here. Our professional social media managers are ready to enhance your business’s visibility.

 

 

SMM Services Are Essential for Every Business!

Our company offers high-quality SMM services

SMM service has become an essential field for every business for several reasons. Firstly, every business must maintain its presence on social media to build customer trust. Even if a potential customer finds a business through a non-social platform, it is highly likely they will check the business’s social media presence and activity. This could be for several reasons. Firstly, they may want to verify whether the business is currently active or not. From the posts, a potential customer may deduce that the company is actively operating. This information is difficult to obtain from the website because websites are usually static, which makes tracking this activity challenging. Even if the potential customer contacts the business via the phone numbers listed on the site, a business that isn’t active may rarely admit this on the phone. Secondly, apart from activity, a potential customer can visually observe the business’s approach and direction through its posts. Therefore, a business should clearly and concisely communicate information about itself and its work through professional posts. Thirdly, those researching a business on social media are interested in others’ opinions about it. Fourthly, social media is where everyone spends their free time. Advertisements on these platforms give businesses a significant advantage in acquiring new customers. Fifthly, it is crucial for existing and potential customers to follow the business on social media, as this helps increase brand recognition, leads to customer re-conversion, and even promotes word of mouth. The nuances mentioned above are clear evidence that businesses should be closely involved with social media marketing.

Businesses may have their internal SMM teams or use external services for SMM. Since an internal SMM team typically requires higher costs, businesses often prefer to use external SMM services. Larger companies usually maintain their internal SMM teams, while medium and small companies acquire this service externally. This decision offers significant advantages in terms of financial and time investment. Typically, an SMM team includes an advertising manager, content manager, designer, and photographer. Hiring, managing, paying salaries, and handling other HR costs for these employees is much more demanding than working with another company for SMM services. On the other hand, an SMM company offers considerable financial advantages in this area. An SMM team can handle several clients’ work simultaneously, reducing costs significantly. Furthermore, the SMM company possesses more know-how and can provide more creative ideas to business owners, helping them reach more customers using newer technologies. This proves that even large companies with their own SMM teams can benefit from approaching advertising agencies that offer external SMM services and taking advantage of the many benefits.