{"id":3423,"date":"2018-11-26T15:44:32","date_gmt":"2018-11-26T15:44:32","guid":{"rendered":"https:\/\/www.interactivemedia.az\/?p=3423"},"modified":"2026-09-16T17:46:05","modified_gmt":"2026-09-16T13:46:05","slug":"instagram-reklamlari-strategiyalar","status":"publish","type":"post","link":"https:\/\/interactivemedia.az\/en\/instagram-reklamlari-strategiyalar\/","title":{"rendered":"Instagram Reklamlar\u0131 \u2013 Strategiyalar"},"content":{"rendered":"
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D\u00fcnya \u00fcz\u0259rind\u0259 800 milyondan \u00e7ox Instagram istifad\u0259\u00e7isi var. Onlardan 500 milyondan \u00e7oxu h\u0259r g\u00fcn Instagramdan aktiv olaraq istifad\u0259 edir, 250 milyondan \u00e7oxu is\u0259 g\u00fcnd\u0259lik payla\u015f\u0131m edir.\u202fB\u00f6y\u00fck r\u0259q\u0259ml\u0259rdir el\u0259 deyilmi? M\u0259hz bu amil Instagram reklamlar\u0131n\u0131n \u0259h\u0259miyy\u0259tini xeyli art\u0131rm\u0131\u015fd\u0131r. \u00d6lk\u0259mizd\u0259 is\u0259 Instagram dem\u0259k olar ki, \u0259n \u00e7ox istifad\u0259 olunan bir sosial media<\/a> platformas\u0131d\u0131r. Instagram advertising<\/a> dedikd\u0259 \u00fcmumilikd\u0259 sizin Instagram vasit\u0259sil\u0259 tan\u0131nmaq \u00fc\u00e7\u00fcn b\u00fct\u00fcn \u00f6d\u0259ni\u015fli v\u0259 \u00f6d\u0259ni\u015fsiz f\u0259aliyy\u0259tl\u0259rinizi n\u0259z\u0259rd\u0259 tuturuq. Auditoriyan\u0131z\u0131n kiml\u0259rd\u0259n ibar\u0259t oldu\u011fundan as\u0131l\u0131 olmayaraq \u2013 ya\u015f, cins, lokasiya f\u0259rq etm\u0259d\u0259n \u0259min ola bil\u0259rsiniz ki, Instagram reklamlar\u0131 vasit\u0259sil\u0259 onlara \u00e7ata bil\u0259rsiniz. Bel\u0259likl\u0259 sual yaran\u0131r: Instagram il\u0259 marketinq h\u0259d\u0259fl\u0259riniz\u0259 \u00e7atman\u0131z \u00fc\u00e7\u00fcn hans\u0131 \u00fcsullardan istifad\u0259 olunur? Bu suala cavab olaraq \u0259n effektli Instagram reklamlar\u0131 strategiyalar\u0131n\u0131 sizin \u00fc\u00e7\u00fcn toplad\u0131q.

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\u00d6d\u0259ni\u015fli Instagram Reklamlar\u0131<\/a><\/b>\u00a0<\/span><\/p>

\u00d6d\u0259ni\u015fli Instagram reklamlar\u0131 b\u00f6y\u00fck k\u00fctl\u0259 qar\u015f\u0131s\u0131na \u00e7\u0131xa bilm\u0259 potensial\u0259na sahib olmas\u0131na baxmayaraq \u00e7ox b\u00f6y\u00fck maliyy\u0259 x\u0259rcl\u0259ri t\u0259l\u0259b etmir. Lakin bu c\u00fcr reklamlarda d\u00fczg\u00fcn h\u0259d\u0259f m\u00fc\u0259yy\u0259n etm\u0259k vacibdir. \u0130lk \u00f6nc\u0259 xitab etm\u0259k ist\u0259diyiniz k\u00fctl\u0259nin ya\u015f, lokasiya, ixtisas\u0131n\u0131 v\u0259 maraq dair\u0259l\u0259rini d\u00fczg\u00fcn se\u00e7m\u0259yiniz laz\u0131m olacaq. Bununla siz m\u0259hsulunuza ehtiyac duymayan k\u00fctl\u0259y\u0259 v\u0259 ya kateqoriyaya reklam verm\u0259mi\u015f olursunuz. Daha sonra is\u0259 brendiniz\u0259 uy\u011fun mara\u011fa s\u0259b\u0259b olacaq foto v\u0259 ya video se\u00e7\u0259r\u0259k reklam kampaniyan\u0131za start ver\u0259 bil\u0259rsiniz.

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C\u0259lbedici M\u0259zmuna Malik Olmaq<\/b>\u00a0<\/span><\/p>

Instagram ilhamver\u0259n foto v\u0259 videolar\u0131n payla\u015f\u0131ld\u0131\u011f\u0131 bir platformad\u0131r. Minl\u0259rl\u0259 layk v\u0259 bax\u0131\u015f toplam\u0131\u015f payla\u015f\u0131mlara n\u0259z\u0259r yetirs\u0259niz, onlar\u0131n niy\u0259 bu q\u0259d\u0259r populyar olduqlar\u0131n\u0131 ba\u015fa d\u00fc\u015f\u0259 bil\u0259rsiniz. Bunu bilboard kampaniyas\u0131 kimi d\u00fc\u015f\u00fcn\u00fcn. T\u0259bii ki, \u015fosed\u0259 il\u0259rl\u0259y\u0259n s\u00fcr\u00fcc\u00fcn\u00fcn v\u0259 ya yoldan ke\u00e7\u0259n insanlar\u0131n diqq\u0259tini c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn g\u00f6zox\u015fayan t\u0259svir se\u00e7m\u0259li olursunuz. Eyni hal Instagram reklamlar\u0131 \u00fc\u00e7\u00fcn d\u0259 ke\u00e7\u0259rlidir. S\u0259hif\u0259niz\u0259 daha \u00e7ox izl\u0259yici k\u00fctl\u0259sini c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn payla\u015f\u0131m ed\u0259rk\u0259n maksimal d\u0259r\u0259c\u0259d\u0259 diqq\u0259t \u00e7\u0259k\u0259n foto v\u0259 videolardan istifad\u0259 etm\u0259lisiniz. Bel\u0259 ki, Shopify ara\u015fd\u0131rmalar\u0131na \u0259sas\u0259n Instagram istifad\u0259\u00e7il\u0259rinin 93%-i t\u0259svirin c\u0259lbediciliyini<\/b>\u00a0bir m\u0259hsulu almaq \u00fc\u00e7\u00fcn \u0259sas s\u0259b\u0259b kimi g\u00f6st\u0259rmi\u015fdir.\u00a0<\/span><\/p>

Se\u00e7diyiniz fotolar q\u0259d\u0259r postlardak\u0131 altyaz\u0131 da diqq\u0259t etm\u0259li oldu\u011funuz bir dig\u0259r \u00f6n\u0259mli m\u0259s\u0259l\u0259dir. Maraql\u0131 m\u0259tnl\u0259r se\u00e7\u0259r\u0259k izl\u0259yicil\u0259ri dialoqa, s\u00f6hb\u0259t\u0259, m\u00fczakir\u0259y\u0259 c\u0259lb ed\u0259 bil\u0259rsiniz. Bacard\u0131\u011f\u0131n\u0131z q\u0259d\u0259r r\u0259yl\u0259r\u0259 cavab verm\u0259y\u0259 \u00e7al\u0131\u015f\u0131n.<\/p>


<\/span>\u018fn Yeni Trendl\u0259ri \u0130zl\u0259<\/b>\u00a0<\/span><\/p>

Instagram daim d\u0259yi\u015fir. Yeni tendensiyalar, funksiyalar ictimaiyy\u0259t\u0259 a\u00e7\u0131qland\u0131qda bu bar\u0259d\u0259 vaxt\u0131nda x\u0259b\u0259r tutdu\u011funuzdan \u0259min olmal\u0131s\u0131n\u0131z. Instagram trendl\u0259rinin izl\u0259nm\u0259si g\u0259l\u0259c\u0259k \u00fc\u00e7\u00fcn marketinq strategiyan\u0131z\u0131n planla\u015fd\u0131r\u0131lmas\u0131na b\u00f6y\u00fck k\u00f6m\u0259k ed\u0259c\u0259kdir. \u00c7\u00fcnki Instagramda trendl\u0259rin v\u0259 hashtaglar\u0131n monitorinqi brendinizin tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 art\u0131rma\u011f\u0131n \u0259n effektiv yoludur. Bu da Instagram reklamlar\u0131n\u0131z\u0131n u\u011fur qazanmas\u0131na k\u00f6m\u0259k ed\u0259c\u0259k.\u00a0<\/span><\/p>


Auditoriyan\u0131z Aktiv Olduqda Siz d\u0259 Aktiv Olun<\/span><\/b>\u00a0<\/span><\/p>

Instagram-\u0131n aktiv istifad\u0259\u00e7il\u0259ri \u201c\u00f6l\u00fc\u201d hesablar\u0131 v\u0259 ya nadir hallarda payla\u015f\u0131m ed\u0259n s\u0259hif\u0259l\u0259ri sonsuza q\u0259d\u0259r izl\u0259mirl\u0259r. Sizin izl\u0259yicil\u0259riniz daimi maraql\u0131 yeni postlar\u0131n payla\u015f\u0131m\u0131nda siz\u0259 arxalana bil\u0259c\u0259kl\u0259rind\u0259n \u0259min olmaq ist\u0259yirl\u0259r. M\u00fcnt\u0259z\u0259m postinq sizi izl\u0259y\u0259n k\u00fctl\u0259nin artmas\u0131na s\u0259b\u0259b olacaqd\u0131r. Amma vacib olan ba\u015fqa bir m\u0259s\u0259l\u0259 daha var. Siz izl\u0259yicil\u0259rinizin \u0259n f\u0259al oldu\u011fu vaxtda aktiv olmal\u0131s\u0131n\u0131z. Instagram postlar\u0131 alqoritmd\u0259n dolay\u0131 kifay\u0259t q\u0259d\u0259r q\u0131sa \u00f6mr\u0259 (aktuall\u0131\u011fa) malikdir.\u00a0\u0130zl\u0259yicil\u0259riniz \u202filk\u00a0bir ne\u00e7\u0259 saat \u0259rzind\u0259 onlar\u0131 g\u00f6rm\u0259s\u0259, b\u00f6y\u00fck ehtimalla onlar\u0131 he\u00e7 g\u00f6rm\u0259y\u0259c\u0259kl\u0259r. \u0130zl\u0259yici k\u00fctl\u0259nizin b\u00f6y\u00fck bir qisminin onlayn oldu\u011fu vaxt\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirin v\u0259 bu zaman k\u0259simind\u0259 post payla\u015fma\u011fa s\u0259y g\u00f6st\u0259rin.\u00a0<\/span><\/p>

H\u0259ft\u0259 i\u00e7i 14-15 rad\u0259l\u0259ri aktivliyin \u0259n az oldu\u011fu saatlard\u0131r. \u00d6t\u0259n il sosial media menecerl\u0259ri aras\u0131nda ke\u00e7irilmi\u015f sor\u011fuya \u0259sas\u0259n Instagram-da 19.00 \u2013 21.00 aras\u0131 ax\u015fam saatlar\u0131 post payla\u015fmaq \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 vaxt oldu\u011funu s\u00f6yl\u0259di. Lakin bu ilin n\u0259tic\u0259l\u0259rin\u0259 \u0259sas\u0259n 12.00 \u2013 14.00 aras\u0131 nahar vaxt\u0131 da payla\u015f\u0131m etm\u0259k \u00fc\u00e7\u00fcn se\u00e7ilmi\u015f \u0259n d\u00fczg\u00fcn vaxtlardan say\u0131l\u0131r.\u00a0<\/span><\/p>

Bir Instagram Business hesab\u0131n\u0131z varsa, Insight b\u00f6lm\u0259sind\u0259n d\u0259 izl\u0259yicil\u0259rinizin \u0259n aktiv oldu\u011fu saatlar\u0131 m\u00fc\u015fahid\u0259 ed\u0259 bil\u0259rsiniz. H\u0259m\u00e7inin bu b\u00f6lm\u0259d\u0259 izl\u0259yicil\u0259riniz ya\u015f\u0131, cinsiyy\u0259ti, ya\u015fad\u0131qlar\u0131 \u0259razi haqqda da dig\u0259r maraql\u0131 m\u0259lumatlar\u0131 tapa bil\u0259rsiniz.\u00a0<\/span><\/p>

\u00dcmumilikd\u0259 is\u0259 Instagram-da posting saatlar\u0131 il\u0259 ba\u011fl\u0131 bir \u00e7ox m\u00fczakir\u0259l\u0259r olmu\u015fdur. Lakin unutmamaq laz\u0131md\u0131r ki, h\u0259r bir hesab\u0131n \u00f6z unikal auditoriyas\u0131 var v\u0259 bu auditoriyan\u0131n aktivliyin\u0259 g\u00f6r\u0259 h\u0259r\u0259k\u0259t etm\u0259k laz\u0131md\u0131r.\u00a0<\/span><\/p>


D\u00fczg\u00fcn Hashtag-l\u0259rd\u0259n \u0130stifad\u0259<\/span><\/b>\u00a0<\/span><\/p>

Se\u00e7diyiniz t\u0259svird\u0259n ba\u015fqa hashtag-l\u0259r d\u0259 postunuzun \u0259n vacib elementl\u0259rind\u0259n biri say\u0131l\u0131r. Altyaz\u0131lar \u015f\u0259klinizin arxas\u0131ndak\u0131 hekay\u0259ni izah etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259rk\u0259n, hashtag-l\u0259r m\u00f6vcud izl\u0259yicil\u0259rinizd\u0259n k\u0259nar \u015f\u0259xsl\u0259r t\u0259r\u0259find\u0259n d\u0259 postunuzun g\u00f6r\u00fcnm\u0259sini t\u0259min edir.\u00a0<\/span><\/p>

Hashtags se\u00e7m\u0259k \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz \u00fc\u00e7 \u0259sas strategiya var:\u00a0<\/span><\/p>

  1. Axtar\u0131\u015f zaman\u0131 \u0259n tez tap\u0131lma \u015fans\u0131 olan m\u0259\u015fhur hashtaglardan istifad\u0259\u00a0edin(m\u0259s.\u00a0#baku, #business v\u0259 s.)\u00a0<\/span><\/li><\/ol>
    1. Nisb\u0259t\u0259n az populyar lakin sizin \u00fc\u00e7\u00fcn vacib olan hashtag-l\u0259rd\u0259n istifad\u0259 edin. Bu c\u00fcr hashtag-l\u0259r s\u0259hif\u0259niz\u0259 daha az insan c\u0259lb ed\u0259c\u0259k. Lakin bu insanlar sizin h\u0259d\u0259f k\u00fctl\u0259nizd\u0259n olacaqlar.\u00a0<\/span><\/li><\/ol>
      1. Yeni izl\u0259yicil\u0259r qazanmaq \u00fc\u00e7\u00fcn bu i\u015f\u0259 xidm\u0259t eden \u00fcmumi hashtagl\u0259rd\u0259n istifad\u0259 edin.\u00a0Bel\u0259 hasht\u0259g-l\u0259rdan \u0259n \u00e7ox istifad\u0259 edil\u0259nl\u0259ri #follow, #followme v\u0259 s.\u00a0<\/span><\/li><\/ol>

        Istifad\u0259 etdiyiniz strategiyadan as\u0131l\u0131 olmayaraq h\u0259r bir postda \u0259n az\u0131 bir hashtag istifad\u0259 etm\u0259y\u0259 \u00e7al\u0131\u015f\u0131n. \u00c7ox hashtag istifad\u0259 haqq\u0131nda narahat olmay\u0131n. B\u0259zi ara\u015fd\u0131rmalar\u00a0h\u0259tta \u202f11\u00a0v\u0259 daha \u00e7ox hashtag istifad\u0259 edil\u0259n postlar\u0131n daha \u00e7ox u\u011fur qazand\u0131\u011f\u0131n\u0131 g\u00f6st\u0259rir.\u00a0<\/span><\/p>


        \u0130zl\u0259yicinin \u0130st\u0259yinin N\u0259z\u0259r\u0259 Al\u0131nmas\u0131<\/span><\/b>\u00a0<\/span><\/p>

        \u0130zl\u0259yicil\u0259rinizin ist\u0259dikl\u0259rini onlara verin. Sizin m\u00fcxt\u0259lif izl\u0259yicil\u0259rinizin sizi izl\u0259m\u0259si \u00fc\u00e7\u00fcn ortaq bir s\u0259b\u0259bi vard\u0131r. Buna g\u00f6r\u0259 d\u0259 izl\u0259yicil\u0259rin hans\u0131 m\u0259zmunda payla\u015f\u0131mlara \u00fcst\u00fcnl\u00fck verdikl\u0259rini bilm\u0259lisiniz. Sizin s\u0259hif\u0259niz h\u0259r n\u0259 q\u0259d\u0259r reklam xarakterli olsa da v\u0259 brendin tan\u0131n\u0131rl\u0131\u011f\u0131na xidm\u0259t ets\u0259 d\u0259 sad\u0259c\u0259 bu c\u00fcr postlarla izl\u0259yicinin diqq\u0259tini c\u0259lb etm\u0259k asan olmayacaq. \u0130zl\u0259yicil\u0259rin mara\u011f\u0131na s\u0259b\u0259b olmaq \u00fc\u00e7\u00fcn brendinizin konsepsiyas\u0131ndan \u00e7ox da uzaqla\u015fmadan m\u00fc\u0259yy\u0259n bir t\u0259rzd\u0259 kreativ fotolar payla\u015fma\u011fa s\u0259y g\u00f6st\u0259rin. \u00dcmumilikd\u0259 is\u0259, s\u0259hif\u0259nizd\u0259 payla\u015fd\u0131\u011f\u0131n\u0131z fotolar\u0131n \u0259n az 30%-i \u0259yl\u0259nc\u0259 xarakterli olmal\u0131d\u0131r. Bu c\u00fcr fotolar izl\u0259yicil\u0259rin r\u0259y yazma\u011f\u0131na v\u0259 ya postunuzu payla\u015fma\u011fa stimul yaradacaqd\u0131r. Bu h\u0259m s\u0259hif\u0259nizin dar\u0131xd\u0131r\u0131c\u0131 v\u0259 monoton olmas\u0131n\u0131n qar\u015f\u0131s\u0131n\u0131 alacaq, h\u0259m d\u0259 daha \u00e7ox izl\u0259yici qazanman\u0131za s\u0259b\u0259b olacaqd\u0131r.\u00a0<\/span><\/p>

        Biz\u00a0Interactive Media<\/a>\u00a0olaraq siz\u0259 Instagram reklamlar\u0131 v\u0259 ya dig\u0259r onlayn marketinq n\u00f6vl\u0259rinin h\u0259yata ke\u00e7irilm\u0259si zaman\u0131 yard\u0131m\u00e7\u0131 ola bil\u0259rik.\u00a0Our Services<\/a> b\u00f6lm\u0259sind\u0259 SEO Services<\/a>, SMM Services<\/a>, Web Saytlar\u0131n Y\u0131\u011f\u0131lmas\u0131<\/a> v\u0259 s. il\u0259 \u0259laq\u0259li geni\u015f m\u0259lumat \u0259ld\u0259 ed\u0259 bil\u0259rsiniz. Habel\u0259 saytlar\u0131n yarad\u0131lmas\u0131<\/a>, web sayt sifari\u015fi<\/a>, web dizayn<\/a> v\u0259 sayt yaratmaq<\/a> kimi m\u0259qal\u0259l\u0259rimizd\u0259n m\u00fcvafiq m\u00f6vzular bar\u0259d\u0259 \u0259trafl\u0131 m\u0259lumat tapa bil\u0259rsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        D\u00fcnya \u00fcz\u0259rind\u0259 800 milyondan \u00e7ox Instagram istifad\u0259\u00e7isi var. Onlardan 500 milyondan \u00e7oxu h\u0259r g\u00fcn Instagramdan aktiv olaraq istifad\u0259 edir, 250 milyondan \u00e7oxu is\u0259 g\u00fcnd\u0259lik payla\u015f\u0131m edir.\u202fB\u00f6y\u00fck r\u0259q\u0259ml\u0259rdir el\u0259 deyilmi? M\u0259hz bu amil Instagram reklamlar\u0131n\u0131n \u0259h\u0259miyy\u0259tini xeyli art\u0131rm\u0131\u015fd\u0131r. \u00d6lk\u0259mizd\u0259 is\u0259 Instagram dem\u0259k olar ki, \u0259n \u00e7ox istifad\u0259 olunan bir sosial media platformas\u0131d\u0131r. Instagram reklamlar\u0131 dedikd\u0259 \u00fcmumilikd\u0259 […]<\/p>\n","protected":false},"author":1,"featured_media":3565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[142],"tags":[7],"class_list":["post-3423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklam","tag-instagram-reklamlari"],"yoast_head":"\nInstagram Reklamlar\u0131 \u2013 Strategiyalar - Interactive Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interactivemedia.az\/en\/instagram-reklamlari-strategiyalar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Reklamlar\u0131 \u2013 Strategiyalar - Interactive Media\" \/>\n<meta property=\"og:description\" content=\"D\u00fcnya \u00fcz\u0259rind\u0259 800 milyondan \u00e7ox Instagram istifad\u0259\u00e7isi var. 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