{"id":4409,"date":"2020-03-20T19:35:25","date_gmt":"2020-03-20T19:35:25","guid":{"rendered":"https:\/\/www.interactivemedia.az\/?p=4409"},"modified":"2026-09-16T17:44:47","modified_gmt":"2026-09-16T13:44:47","slug":"reklam-xidmetleri","status":"publish","type":"post","link":"https:\/\/interactivemedia.az\/en\/reklam-xidmetleri\/","title":{"rendered":"Reklam Xidm\u0259tl\u0259ri – \u0130nternetd\u0259 Reklam"},"content":{"rendered":"
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Reklam xidm\u0259tl\u0259ri haqq\u0131nda \u0259trafl\u0131 v\u0259 d\u0259qiq m\u0259lumat \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn men\u00fc b\u00f6lm\u0259sind\u0259 xidm\u0259tl\u0259rimiz kateqoriyas\u0131ndan m\u00fcnasib reklam xidm\u0259tini se\u00e7\u0259 bil\u0259rsiz. A\u015fa\u011f\u0131dak\u0131 m\u0259qal\u0259d\u0259 is\u0259 \u00fcmumi reklam xidm\u0259tl\u0259ri v\u0259 internetd\u0259 reklam xidm\u0259ti haqda, onun mahiy\u0259ti v\u0259 n\u00f6vl\u0259ri bar\u0259d\u0259 dan\u0131\u015f\u0131lacaq.<\/p>

\u0130nternetd\u0259 reklam – internetd\u0259 mallar v\u0259 ya xidm\u0259tl\u0259r haqq\u0131nda m\u0259lumatlar\u0131n f\u0259rdi t\u0259qdim edilm\u0259 formas\u0131d\u0131r.<\/p>

Onlayn reklam\u0131n m\u0259qs\u0259di mal v\u0259 ya xidm\u0259tl\u0259rin h\u0259m onlayn sat\u0131\u015f\u0131, h\u0259m d\u0259 internet v\u0259 oflayn sat\u0131\u015f vasit\u0259sil\u0259 – \u0259n\u0259n\u0259vi sat\u0131\u015f kanallar\u0131ndan istifad\u0259 ed\u0259r\u0259k sat\u0131\u015flar\u0131n\u0131 art\u0131rmaqd\u0131r.<\/p>

\u0130nternetd\u0259 reklam\u0131n ikinci m\u0259qs\u0259di bir-biri il\u0259 \u0259laq\u0259li a\u015fa\u011f\u0131dak\u0131 n\u0259tic\u0259l\u0259rin \u0259ld\u0259 edilm\u0259sidir:<\/p>

– internet istifad\u0259\u00e7il\u0259ri aras\u0131nda mal v\u0259 xidm\u0259tl\u0259r\u0259 t\u0259l\u0259bat\u0131n formala\u015fmas\u0131 v\u0259 artmas\u0131;<\/p>

– istehlak\u00e7\u0131lar – internet istifad\u0259\u00e7il\u0259ri \u00fc\u00e7\u00fcn mallar\u0131n v\u0259 xidm\u0259tl\u0259rin m\u00f6vqeyi;<\/p>

– mallar\u0131n istehlak x\u00fcsusiyy\u0259tl\u0259rini internetd\u0259 t\u0259bli\u011f etm\u0259k;<\/p>

– markalar\u0131n onlayn t\u0259\u015fviqi;<\/p>

– bazar\u0131n artmas\u0131;<\/p>

– paralel sat\u0131\u015f kanallar\u0131n\u0131n yarad\u0131lmas\u0131 (\u0259n\u0259n\u0259vi sat\u0131\u015f kanallar\u0131na paralel);<\/p>

– \u015firk\u0259tin imicini art\u0131rmaq.<\/p>

\"bu<\/p>

\u0130nternetd\u0259 reklam xidm\u0259ti dig\u0259r reklam n\u00f6vl\u0259ri il\u0259 yana\u015f\u0131, sat\u0131\u015f t\u0259\u015fviqi, f\u0259rdi sat\u0131\u015f v\u0259 ya i\u015fg\u00fczar m\u00fcnasib\u0259tl\u0259r qurmaq kimi \u00fcsullarla birlikd\u0259 istifad\u0259 edil\u0259 bil\u0259n marketinq vasit\u0259l\u0259rind\u0259n biridir.<\/p>

Onlayn reklam xidm\u0259tl\u0259ri n\u00f6vl\u0259ri:<\/p>

Onlayn media reklam\u0131 – m\u0259tn, qrafik m\u0259lumatlar\u0131n (loqotipl\u0259r, \u015f\u0259kill\u0259r, diaqramlar v\u0259 s.), video m\u0259zmunun birba\u015fa \u0130nternet resursunun t\u0259rkibind\u0259, h\u0259d\u0259f auditoriyan\u0131n ziyar\u0259t etdiyi saytlarda yerl\u0259\u015fdirilm\u0259si v\u0259 s. onlayn reklam xidmetleri;<\/p>

Reklam plakatlar\u0131 – \u0130nternet resursunun m\u0259zmunundan qrafik v\u0259 semantik olaraq ayr\u0131lm\u0131\u015f bir reklam xarakterli cizgi v\u0259 ya statik \u015f\u0259kill\u0259r internetd\u0259 reklam xidmeti say\u0131l\u0131r;<\/p>

\u00c7\u0259r\u00e7iv\u0259 reklam\u0131 – sayt\u0131n m\u0259zmununa yerl\u0259\u015fdirilmi\u015f bir p\u0259nc\u0259r\u0259; p\u0259nc\u0259r\u0259 reklam m\u0259lumatlar\u0131, ba\u015fqa bir sayt\u0131n reklam m\u0259zmunu – reklam ver\u0259n;<\/p>

Dig\u0259r reklam xidm\u0259ti n\u00f6v\u00fc kimi pop-up bannerl\u0259r (pop-up bannerl\u0259r) – sayt\u0131n \u0259sas m\u0259zmununun \u00fcst\u00fcn\u0259 yerl\u0259\u015fdirilmi\u015f reklam plakatlar\u0131n\u0131 (ad\u0259t\u0259n \u00fcst-\u00fcst\u0259 d\u00fc\u015f\u0259n m\u0259zmunlu) qeyd ed\u0259 bil\u0259rik;<\/p>

Hiyl\u0259 plakatlar\u0131 (hiyl\u0259l\u0259r bannerl\u0259ri) – \u0259m\u0259liyyat sisteml\u0259rind\u0259n v\u0259 populyar proqramlardan standart mesajlar\u0131 t\u0259qlid ed\u0259n reklam mesajlar\u0131 dig\u0259r reklam xidmeti n\u00fcmun\u0259sidir;<\/p>

\u0130nterstitial elanlar – \u0259sas m\u0259zmunu y\u00fckl\u0259m\u0259zd\u0259n \u0259vv\u0259l sayta daxil olanlara g\u00f6st\u0259ril\u0259n bir reklam xarakterli m\u0259lumat da olayn reklam xidmetleri say\u0131l\u0131r;<\/p>

Hiperlinkli m\u0259tn reklamlar\u0131 – sayt\u0131n m\u0259tn m\u0259zmunu bo\u015flu\u011funda yerl\u0259\u015fdirilmi\u015f, h\u0259m\u00e7inin saytda m\u0259tnd\u0259n \u0259vv\u0259l (sonra) yerl\u0259\u015fdirilmi\u015f v\u0259 ayr\u0131ca bir blokda yerl\u0259\u015fdirilmi\u015f reklam;<\/p>

Axtar\u0131\u015f motorlar\u0131ndak\u0131 kontekstual onlayn reklam (SEA-sponsorlu reklam xidm\u0259ti) – istifad\u0259\u00e7i t\u0259r\u0259find\u0259n axtar\u0131\u015f sistemin\u0259 daxil edilmi\u015f bir t\u0259l\u0259b\u0259 uy\u011fun olaraq n\u00fcmayi\u015f olunan bir reklam xarakterli qrafik v\u0259 m\u0259tn mesajlar\u0131;<\/p>

M\u0259hsullar\u0131n onlayn oyunlarda yerl\u0259\u015fdirilm\u0259si – reklam olunan m\u0259hsulun v\u0259 ya markan\u0131n gameplaya inteqrasiyas\u0131;<\/p>

Birba\u015fa reklam – press-relizl\u0259rin, elektron po\u00e7tlar\u0131n, rss, b\u00fclletenl\u0259rin yay\u0131lmas\u0131.<\/p>

\"reklam<\/p>

\u018fsas v\u0259zif\u0259y\u0259 \u0259lav\u0259 olaraq – bir \u0130nternet resursunun ziyar\u0259t\u00e7il\u0259rin\u0259 m\u0259lumat v\u0259 reklam mesaj\u0131 g\u00f6st\u0259rm\u0259k, onlayn reklam, bir qayda olaraq, ziyar\u0259t\u00e7inin reklamverici v\u0259 reklam obyekti il\u0259 \u0259laq\u0259sini davam etdirm\u0259sin\u0259 imkan verir. Bu, onlayn reklam xidm\u0259ti v\u0259 dig\u0259r b\u00fct\u00fcn \u0259n\u0259n\u0259vi reklam medias\u0131 il\u0259 reklam metodlar\u0131 aras\u0131ndak\u0131 \u0259sas f\u0259rqdir.<\/p>

Onlayn Reklam Platformalar\u0131 a\u015fa\u011f\u0131dak\u0131lard\u0131r:<\/p>

– \u015eirk\u0259tin onlayn n\u00fcmay\u0259nd\u0259liyi;<\/p>

– Markan\u0131n, m\u0259hsulun onlayn resurslar\u0131n\u0131 reklam etm\u0259k;<\/p>

– Bir onlayn ma\u011fazan\u0131n s\u0259hif\u0259l\u0259rind\u0259 reklam;<\/p>

– M\u0259hsullar\u0131n onlayn oyunlarda yerl\u0259\u015fdirilm\u0259si – reklam olunan m\u0259hsulun v\u0259 ya markan\u0131n gameplaya inteqrasiyas\u0131;<\/p>

– E-mail, rss, b\u00fclletenl\u0259rd\u0259n istifad\u0259 ed\u0259n abun\u0259\u00e7il\u0259r\u0259 po\u00e7t, press-relizl\u0259rin yay\u0131lmas\u0131;<\/p>

– Sosial media platformalar\u0131 (SMM);<\/p>

– Tematik kataloqlardak\u0131 reklam;<\/p>

– Tematik \u0130nternet resurslar\u0131n\u0131n s\u0259hif\u0259l\u0259rind\u0259 \u0130nternet reklam\u0131;<\/p>

– Axtar\u0131\u015f motoru kontekstli reklam (SEA);<\/p>

– Blog v\u0259 forumlarda reklam.<\/p>

Biz siz\u0259 siz\u0259 qazanc g\u0259tir\u0259c\u0259k onlayn reklam xidm\u0259tl\u0259ri t\u0259klif edirik.\u00a0 \u018ftrafl\u0131 m\u0259lumat \u00fc\u00e7\u00fcn ke\u00e7id<\/a> edin.\u00a0<\/p>

\"sizinle<\/p>

Reklam xidm\u0259tl\u0259ri haqq\u0131nda \u0259trafl\u0131 v\u0259 d\u0259qiq m\u0259lumat \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn men\u00fc b\u00f6lm\u0259sind\u0259 xidm\u0259tl\u0259rimiz kateqoriyas\u0131ndan m\u00fcnasib reklam xidm\u0259tini se\u00e7\u0259 bil\u0259rsiz. A\u015fa\u011f\u0131dak\u0131 m\u0259qal\u0259d\u0259 is\u0259 \u00fcmumi reklam xidm\u0259tl\u0259ri v\u0259 internetd\u0259 reklam xidm\u0259ti haqda, onun mahiy\u0259ti v\u0259 n\u00f6vl\u0259ri bar\u0259d\u0259 dan\u0131\u015f\u0131lacaq.<\/p>

\u0130nternetd\u0259 reklam \u2013 internetd\u0259 mallar v\u0259 ya xidm\u0259tl\u0259r haqq\u0131nda m\u0259lumatlar\u0131n f\u0259rdi t\u0259qdim edilm\u0259 formas\u0131d\u0131r.<\/p>

Onlayn reklam, Google, sosial \u015f\u0259b\u0259k\u0259l\u0259r, vebsaytlar v\u0259 messencerl\u0259r kimi onlayn platformalardan istifad\u0259 ed\u0259r\u0259k mallar\u0131n, xidm\u0259tl\u0259rin v\u0259 ya brendl\u0259rin t\u0259\u015fviqidir. Onlayn reklam \u00e7evikdir, d\u0259qiq h\u0259d\u0259fl\u0259m\u0259 v\u0259 s\u00fcr\u0259tli g\u0259lir\u0259 malikdir – buna g\u00f6r\u0259 d\u0259 \u0259ks\u0259r m\u00fcasir biznesl\u0259r \u00fc\u00e7\u00fcn \u0259sas kanala \u00e7evrilib.<\/p>

\u0130ndiki vaxtda internet insanlar\u0131n m\u0259hsullar\u0131 \u00f6yr\u0259ndiyi, m\u00fcqayis\u0259 etdiyi, se\u00e7diyi v\u0259 sat\u0131n ald\u0131\u011f\u0131 \u0259sas m\u00fchitdir. Ona g\u00f6r\u0259 d\u0259 onlayn reklam t\u0259kc\u0259 ir\u0259lil\u0259yi\u015f yolu deyil, b\u00f6y\u00fcm\u0259 \u00fc\u00e7\u00fcn h\u0259yati bir vasit\u0259dir.<\/p>

Onlayn reklam\u0131n m\u0259qs\u0259di mal v\u0259 ya xidm\u0259tl\u0259rin h\u0259m onlayn sat\u0131\u015f\u0131, h\u0259m d\u0259 internet v\u0259 oflayn sat\u0131\u015f vasit\u0259sil\u0259 \u2013 \u0259n\u0259n\u0259vi sat\u0131\u015f kanallar\u0131ndan istifad\u0259 ed\u0259r\u0259k sat\u0131\u015flar\u0131n\u0131 art\u0131rmaqd\u0131r.<\/p>

Reklam xidm\u0259tinin m\u0259qs\u0259dl\u0259ri reklam\u0131n biznes, m\u0259hsul v\u0259 ya brend \u00fc\u00e7\u00fcn h\u0259ll etm\u0259li oldu\u011fu x\u00fcsusi v\u0259zif\u0259l\u0259rdir. D\u00fczg\u00fcn qoyulmu\u015f m\u0259qs\u0259dl\u0259r t\u0259kc\u0259 \u201creklam g\u00f6st\u0259rm\u0259y\u0259\u201d k\u00f6m\u0259k etmir, h\u0259m d\u0259 n\u0259z\u0259r\u0259\u00e7arpacaq n\u0259tic\u0259l\u0259r\u0259 nail olur: sat\u0131\u015flar\u0131n artmas\u0131, tan\u0131nma, s\u0259daq\u0259t v\u0259 s.<\/p>

\"\"<\/p>

\u0130nternetd\u0259 reklam\u0131n ikinci m\u0259qs\u0259di bir-biri il\u0259 \u0259laq\u0259li a\u015fa\u011f\u0131dak\u0131 n\u0259tic\u0259l\u0259rin \u0259ld\u0259 edilm\u0259sidir:<\/strong><\/h5>

\u2013 internet istifad\u0259\u00e7il\u0259ri aras\u0131nda mal v\u0259 xidm\u0259tl\u0259r\u0259 t\u0259l\u0259bat\u0131n formala\u015fmas\u0131 v\u0259 artmas\u0131;<\/p>

\u2013 istehlak\u00e7\u0131lar \u2013 internet istifad\u0259\u00e7il\u0259ri \u00fc\u00e7\u00fcn mallar\u0131n v\u0259 xidm\u0259tl\u0259rin m\u00f6vqeyi;<\/p>

\u2013 mallar\u0131n istehlak x\u00fcsusiyy\u0259tl\u0259rini internetd\u0259 t\u0259bli\u011f etm\u0259k;<\/p>

\u2013 markalar\u0131n onlayn t\u0259\u015fviqi;<\/p>

\u2013 bazar\u0131n artmas\u0131;<\/p>

\u2013 paralel sat\u0131\u015f kanallar\u0131n\u0131n yarad\u0131lmas\u0131 (\u0259n\u0259n\u0259vi sat\u0131\u015f kanallar\u0131na paralel);<\/p>

\u2013 \u015firk\u0259tin imicini art\u0131rmaq.<\/p>

\u00a0<\/strong><\/p>

\"\"<\/p>

Reklam xidm\u0259tl\u0259ri kim\u0259 laz\u0131md\u0131r?<\/h3>