Google is the company with the largest market share in the world in terms of search engines. In Azerbaijan, it is undoubtedly the market leader. Every day, 3.5 billion searches are made on Google. Additionally, the wide range of products available and the development of the internet have led to consumers conducting online research about a product before purchasing it. As a result, Google search ads have become an indispensable tool for every business. Google ads allow your ads to reach your target audience within just a few days. Once a Google account is created, both the client and the executor are given admin rights to monitor Google ads and campaigns. From here, you can control the performance of the Google ads, make additional adjustments, or take full control of the campaigns. It is important to note that, unlike SEO services, Google ads involve payment for both the service fee to the executor and the budget for Google ads. In the first service, only the service fee is paid; however, unlike ads, this process is slow and takes longer.
Instant Traffic
Generally, after the creation of websites, it can take a long time (from 3 months to up to 12 months) to appear in Google search results. To achieve this, website owners need to run long-term search engine optimization campaigns, or SEO (Search Engine Optimization). On the other hand, Google ads start delivering visibility within 24 hours from the moment the campaign is launched and begin driving visitors to the website. This creates a very favorable opportunity, especially for new businesses to quickly gain market exposure.
Right in Front of the Customer at the Right Time
One of the biggest challenges in the advertising sector is that even when an advertisement reaches the right audience, people may not need the product at that moment. Identifying or measuring this is a very challenging process. However, Google ads appear exactly when people search for a product, at the time they need it. This creates the most relevant connection between the buyer and the seller at the right moment.
Targeted Ads
One of the fundamental principles of marketing is delivering the ad precisely to the target audience. Since ads are shown based on the user’s search query in the search engine, this issue is resolved. However, it is crucial to determine when a user is typing certain keywords and whether they are a potential customer for the business. For this reason, during a Google ad campaign, we thoroughly study your business and target audience, create relevant keywords through various online tools, and continuously improve them based on their performance. Additionally, to increase the ad’s relevance to the user, instead of directing the user to the home page, the ad leads them to the most relevant page based on their search keyword, which is different from standard search results. This reduces the likelihood of users leaving the website without completing the desired action. Thanks to advanced techniques, such as automatically adjusting the ad headlines to match the user’s search keywords, we make your Google ad more relevant than your competitors’ ads, significantly increasing the chances of clicks.
Unlimited Reach
Through Google ads, large and medium-sized companies can reach their target audience not only within Azerbaijan but also beyond the country’s borders. This creates an invaluable opportunity, especially for businesses operating in the tourism sector. In a period when the influx of tourists to Azerbaijan has significantly increased, tourists planning their trips to our country are a direct target audience for local hotels, restaurants, airlines, and various entertainment venues. Accordingly, we tailor search ads according to each business’s needs, deliver the right message to the target audience, and implement these ads in languages such as English, Russian, German, Arabic, and Turkish to cater to the diverse audience.
Location Targeting
One of the key features of Google ads is the ability to target ads to specific areas and determine the days or hours when the ads should appear in search results. For example, a pizza shop can use this feature to ensure that its ads only appear in the areas where it offers delivery services. This way, ads are not shown to irrelevant audiences, thus saving on advertising budgets.
Visibility on the Map
With the increasing use of smartphones, the importance of Google Maps has also grown. Nowadays, almost every Google search presents a map. Through these maps, your customers can easily locate your business. These maps not only show your business’s geographical location but also your contact numbers, website address, email address, business hours, and other important information. Gaining visibility on the map allows you to secure a larger position on the first page of search results. This, in turn, significantly increases the click-through rate of your website and brand recognition. By appearing on Google Maps, you gain visibility on Google search pages, Google map searches, and various navigation devices.
Ad Scheduling
Another important feature of Google search ads is the scheduling of when the ads will be shown. This allows businesses to only display ads during their working hours, avoiding extra costs for ads shown outside of business hours. This function ensures the most cost-effective use of the advertising budget, especially for businesses such as private clinics, pharmacies, restaurants, etc., distinguishing it from traditional media like television, where ads are often shown at all hours.
Measurable
Unlike many offline advertisements (TV, newspapers, billboards, etc.), with Google Ads, it is possible to track every action of a user who clicks on your ad after the click. By monitoring their activity on your website, you can determine which ad is more effective and which keywords perform better. This allows us to direct your budget toward the most effective ads. Additionally, by using online tools, we can track how long users stay on specific pages of your website, when they leave, and other key actions. With this information, we can offer recommendations to improve your website’s performance, ensuring that you make the most out of your advertising budget.
Brand Awareness
As we all know, many large companies spend millions of dollars just to promote their brand names. This is because becoming familiar with a service or product’s brand plays an incredibly important role in the profitability of the company that owns the brand. By showing your ads to people who are interested in your product or service, we help spread your brand among your target audience and ensure it is remembered. The best part is that, if a potential customer sees your ad but doesn’t click on it, you have still increased your brand and website awareness without spending any money.
As mentioned above, Google ads are extremely important for all types of businesses. Especially in a time when consumer behavior is increasingly shaped online, no business can afford to ignore digital marketing. We are ready to fully support you in this journey. Regardless of how far you have gone with your online or search engine advertising efforts, our specialists will analyze your current digital marketing activities and help you achieve even greater success.