SEO Service, its Essence, and How to Work with Us
Search Engine Optimization (SEO) is the activity of improving your website’s ranking on search engines like Google, Yandex, and Bing. The SEO service involves activities both within and outside of the website. Our SEO strategy is based on a consultative and practical approach, designed to meet your target audience and marketing goals. Once the website development process is completed, SEO becomes one of the most important factors for the website.
SEO services are provided based on a formal contract, usually lasting for 6 months. The payment for the service is determined based on the number of keywords and the competition for those keywords. If the promised results are not achieved by the end of the SEO service period, all payments made by the client during the term will be refunded, and 20% of the total amount will also be paid to the client as compensation for time lost.
SEO Services and Keywords
Our search engine marketing services begin by identifying the keywords used by your target audience when searching for your products or services. This is a crucial stage of the website optimization process, where reaching the right audience is essential. We can help you choose the best keywords based on your website’s search frequency and relevance. The careful SEO targeting chosen at the beginning of your campaign will lead to greater success in the future.
Competitor Analysis
In the fiercely competitive online environment, there are many companies targeting the same keywords and reaching your potential customers (or having a chance to reach them). Analyzing the strengths and weaknesses of your competitors can open up various opportunities. Therefore, at this stage of the SEO optimization process, analyzing competitor companies based on keywords and choosing the right strategy is extremely important for achieving higher rankings and solidifying your position.
SEO Service and Content Development
Content strategy is extremely important for success online. Search engines index fresh and unique content. However, the final product for search engines should not consist solely of content. Good copywriting not only improves rankings but also helps turn your visitors into paying customers. Our team is capable of creating professional and unique content that provides clear and optimized marketing messages for both search engines and users.
Local SEO
Local search, which typically includes a location modifier for a keyword, is used by customers searching for a product or service within a specific area. When such searches are conducted, search engines often display local listings on a map, along with important contact and direction information. We can help optimize your local business listing for these geographic-centered searches. Local search advertising specifically targets local consumers who are ready to buy a product or service.
Link Building
Building appropriate links on other sites is a complex process. Relevant high-quality links are one of the crucial factors that determine how high your website ranks in search engines. Building useful links on other websites is a complex and time-consuming process that requires discipline. Relevant links from other sites not only generate user traffic to your site but also increase your website’s credibility in the eyes of search engines. At Interactive Media, when providing SEO services, we use a variety of methods and techniques to increase your website’s ranking and attract valuable and relevant links.
Mobile SEO
With the development and enhancement of smartphones, the popularity of mobile search engines is on the rise. Optimizing for mobile SEO requires a unique strategy that makes essential information about your business easy to find quickly on mobile devices. We improve your website’s ranking by using the key technological elements that search engines prioritize on your website’s mobile pages.
Video SEO
Modern search engine optimization can encompass a range of multimedia strategies to drive rankings and attract traffic to your website. In this case, search engines provide video results related to relevant keywords. We offer to help you create a multimedia campaign that complements your SEO efforts and optimize your video for search to reach a wider audience.
Web Marketing Analytics
Marketing campaigns related to search engines should be analyzed closely and regularly. By identifying which keywords are most frequently used in search engines and determining which keywords users are using to access your website, we can clarify what changes need to be made to your site. Using analytics tools, we can identify which types of users are visiting your website the most. Accordingly, we determine the future direction of your SEO efforts. This way, your website will be shown to users that are more aligned with your target audience.
Interactive Media takes full responsibility for the services it provides. A guarantee is given to the agreed-upon result by the end of the specified SEO service period.
INTERACTIVE MEDIA - SEO Servıce Earlier, we mentioned that a website means more traffic, and more traffic means more customers!
The design of the website and interesting content are among the most important nuances of digital marketing. A website is considered the digital identity of a company. The importance of a company’s identity arises only when the company faces the customer. The SEO service that connects you with potential customers is the most productive, natural, and effective way for your company to appear in front of your target audience. It is productive because the potential customer searches for and finds you, natural because the potential customer searches for and finds you, and effective because the potential customer searches for and finds you. With SEO services, we make the process of turning your marketing target audience into your customers productive, natural, and effective.
Stages of SEO Service Our SEO Service Process
1. SEO Proposal
2. SEO Service Start
3. SEO Performance Analysis
4. SEO Optimization
These companies are not only those who use our SEO service. Some of our clients
About SEM | What are SEA and SEO Services?
As mentioned earlier, SEO service is a set of activities performed to rank a website higher in search engine results. Sometimes, ranking a website in the top positions under SEO is confused with Google Ads. Business owners often debate whether SEO or Google Ads would be the better choice.
Google Ads or SEA (Search Engine Advertising) is a mechanism created for search engines to generate revenue. Unlike SEO services, SEA is paid. The payment is made to the search engines. A relevant account is created in the search engines, ad campaigns are set up, and a specific budget is placed in the account. The ad campaigns are divided into ad groups, and specific keywords are assigned to each ad group. This leads to the ads in the respective ad groups showing up when the corresponding keywords are searched. Each time an ad is clicked, a certain amount is deducted from the budget, which is determined by the competition created by other ads. If the balance runs out, the ads become inactive. SEA and SEO together are referred to as SEM (Search Engine Marketing).
In SEO services, there is no need to create an account or make payments to search engines. SEO optimization is not directly a source of profit for search engines. However, it indirectly benefits search engines. The main purpose of search engines is to provide users with internet resources that match the keywords they are searching for. But considering that many websites can match a specific keyword, search engines need to decide which website is more suitable. This decision cannot be based solely on the website’s good usability, appealing design, or fast performance, because many websites with similar features and using SEO services may exist simultaneously. Therefore, search engines place great importance on which website has a higher domain ranking and which site is cited more by other reputable websites. (SEO professionals closely follow this trend.) These demands from Google lead to better internet resources being presented to users.
This, in turn, leads users to trust search engines like Google more and use them more frequently. Frequent use has transformed them into a brand and an unchanging mechanism that responds to users’ diverse demands. As a result, search engines have gained such trust that after a certain period, they not only list websites based on the principles they always apply but have also openly reached the point where they say, “If you don’t pay, I will not show your site for the necessary keywords.” This occurred when people had already made search engines a part of their lives. The trust was so strong that the search engines’ actions did not reduce users’ confidence and desire for these brands. In the field of search engine optimization, search engines continued their previous activities. In fact, over time, these activities became more advanced, and users began to receive higher-quality results. Part of these measures was aimed at neutralizing actions taken by people who attempted to manipulate search engines by providing SEO services to bring their sites to the top, without actually benefiting the users. For example, the misuse of inserting excessive keywords in the description (meta description) or other invisible areas of the site, which did not meet users’ expectations, was no longer considered by Google. SEO professionals no longer take this into account. Even if there are keywords in the description, the site they work on is likely to drop in search engine rankings. Moreover, bulk link-building to a site has already lost its effectiveness in pushing a site to the top. Our article on SEO services and other SEO-related information will continue.