SMM Services
Social media marketing is one of the most effective advertising models of today and the future. This is why SMM services receive special attention from well-known brands around the world. Minimum advertising costs and maximum brand awareness are among the key features of this type of advertising. As an SMM company, on social platforms we identify people who are more relevant to your products instead of targeting a broad audience, and deliver your advertisements directly to them. For example, if you own a children’s clothing store, we can target your advertisements to married people or parents. This helps you avoid unnecessary advertising expenses. What distinguishes us from other SMM companies is that our focus is not limited to social media; our goal is to strengthen the overall marketing activities of businesses. Coordinating online advertising activities across multiple platforms often allows us to achieve the goals we set more quickly.
Our SMM services include managing your social media accounts, professionally creating and setting up pages, preparing posts, running paid advertising campaigns, professional photo and video production, and more. Account management can involve either partial management or taking full responsibility for your social media presence.
The following are some of the activities that may potentially be carried out as part of our SMM services:
Social Media Account Management
- Evaluating your business based on your competitors and examples of both international and local companies operating in your industry, and developing a customized SMM plan accordingly;
- Creating and managing business accounts on Facebook, Instagram, Twitter, LinkedIn, and YouTube;
- Preparing professional profile, cover, and slogan images for social media accounts;
- Adding relevant information about your business to your accounts;
- Creating and designing relevant sections for the services you offer and adding the necessary information;
- As part of our SMM services, adding and designing relevant sections for your products and services on each social media platform, providing the necessary information, and making the most effective use of the available features;
- The number of posts is agreed upon with the client in advance;
- Using high-quality images and videos designed by a professional designer in the posts;
- Creating slideshows, 2D and 3D animations, as well as various types of video clips with professional voice-over;
- Including Russian and English languages in the posts;
- Creating special posts for holidays and other special occasions;
- Free advertising on an Instagram page with a following of 100,000 users;
- Purchasing high-quality and completely unique images from paid websites at affordable prices;
- Increasing the number of followers on social media accounts through various methods by the SMM agency;
- Including your contact information in all posts;
- Creating accurate, concise, informative, and creative posts about your company and services;
- Increasing engagement on the page and sharing content that is likely to be of interest to the audience;
- Attracting the right target audience to your posts and accounts;
- Developing and managing campaigns aimed at reaching a wider audience and capturing their interest;
- Implementing an automated response system for incoming inquiries, followed by responding to or redirecting them;
- Professional photo and video shooting using a 4K Full HD camera, with the application of various effects and professional editing;
- Providing monthly reports on the activities carried out during the month.
Advertising on Social Media Accounts
- Determining the right advertising formats for your business and target audience.
- Creating engaging and attention-grabbing copy tailored to the content of the advertisement.
- Defining the target audience for advertising based on your business during SMM services.
- • Strategic use of Cross-Marketing, Lookalike, Retargeting, Custom Audience, and other tools during advertising campaigns. Unlike most SMM companies, we do not consider SMM to simply consist of a designer creating images or videos in different formats and an SMM manager publishing them.
- Adding relevant call-to-action buttons to make advertising campaigns more effective.
- Effective management of your advertising budget.
- Providing monthly reports on the results of our advertising services.
Please note that using the services listed above will provide you with the following benefits:
- A wider audience will become aware of your company;
- By engaging with your target audience, you will build trust in your brand;
- You will create a lasting visual impression in the minds of social media users, making it easier for them to remember your brand when needed;
- You will be able to increase the number of users visiting your website or social media accounts;
- You will be able to receive direct feedback from your customers about their suggestions, complaints, and expectations regarding the services and products you offer.
- You will be able to compete more effectively with your competitors;
- And finally, by increasing your sales volume, you will also increase your revenue.
About Individual Social Media Advertising Platforms
Facebook advertising
With 1.3 billion users, Facebook is undoubtedly one of the most successful advertising platforms for brands and one of the most effective platforms for social media marketing. On this platform, you can target and advertise your products or services based on geographic location (country, city) and demographic characteristics (age, gender, marital status). In addition, Facebook offers the following advertising models tailored to your needs and objectives.
- Increasing traffic to your website
- Increasing brand awareness
- Messenger advertising
- Increasing Facebook Page followers
- Increasing store visits
By selecting one or more of the advertising types listed above, as well as many other available options, we will help you achieve your goals as quickly and effectively as possible.
Instagram advertising
Instagram, which is particularly popular among young people both worldwide and in our country, while also being used by people of all age groups to spend their free time, has been growing rapidly in terms of users and has offered advertising opportunities since 2015. As with Facebook advertising, Instagram offers payment models based on impressions (CPM) and clicks (CPC). This means you can run highly targeted campaigns with a relatively low budget. Instagram offers you three advertising models:
- Single-image advertising
- Carousel advertising
- Video advertising
Of course, when using these advertising models, users’ advertising preferences and behavior are also taken into consideration. While some users respond better to image-based ads, others are more attracted to video advertisements.
If you have decided to manage Instagram advertising yourself, you can find the most important strategies to help you along the way in our blog.
Linkedin reklamları
Although some SMM companies in Baku and Azerbaijan generally do not place much emphasis on LinkedIn and Twitter advertising, depending on the nature of the business, these advertising channels can deliver highly effective results. LinkedIn is another important platform for SMM services. However, unlike relatively entertainment-oriented social networks such as Instagram and Facebook, LinkedIn’s audience consists primarily of professionals from various industries. This allows for more precise targeting in LinkedIn advertising. For this reason, LinkedIn advertising generally costs more than advertising on other social platforms. LinkedIn offers several types of advertising:
- Text Ads
- Display Ads
- Dynamic Ads
- Sponsored Content
- Sponsored InMail
Tiktok reklamları
Another popular social media platform is TikTok. The platform is known for short-form video content tailored to users’ preferences. TikTok’s audience primarily consists of younger users. This helps us select a more relevant audience for our clients when providing SMM services. In addition, specific criteria can be selected when advertising on the platform, allowing the target audience to be defined more precisely. This, in turn, enables us to use the advertising budget more efficiently.
Currently, TikTok is considered one of the fastest-growing social media platforms. Having also become highly popular in our country, establishing a presence on this platform has become increasingly important for many businesses.
Our professional social media managers are always ready to strengthen your business’s presence on the platform.
SMM services are essential for every business!
Why Does Every Business Need SMM Services?
SMM services have become an essential area of activity for every business for several reasons. First of all, every business should maintain an active presence on social media to build customer trust. Even if a potential customer discovers a business through a non-social platform, they are highly likely to check whether that business has an active social media presence. There are several reasons for this. First, potential customers may want to verify whether the business is currently active. By looking at recent posts, they can determine whether the company is actively operating. It is much more difficult to obtain this information from a website because websites are usually relatively static, making it harder to assess a company’s current activity. A potential customer may even contact the business using the phone numbers provided on the website, but an inactive business is unlikely to openly acknowledge this over the phone. Second, beyond simply checking activity, potential customers can observe a business’s approach, direction, and professional standards through its social media content. Therefore, businesses should use professional and well-prepared posts to clearly and concisely communicate information about themselves and the work they have completed. Third, people researching a business often want to see what other customers think about that business and its services. Social media provides an opportunity to access reviews, feedback, and opinions from other users. Fourth, social media is where people spend a significant part of their free time. Advertising on these platforms gives businesses a major advantage in reaching and acquiring new customers. Fifth, keeping existing and potential customers connected with a business through social media is highly important for increasing brand recognition, encouraging repeat conversions, and generating word-of-mouth recommendations. All of the points mentioned above clearly demonstrate why businesses should take social media marketing seriously and actively invest in their social media presence.
In-House SMM Team or External SMM Agency?
Businesses can either maintain their own in-house SMM team or outsource their social media marketing to an external SMM agency. Since maintaining an in-house SMM team generally requires higher costs, many businesses choose to use external SMM services. In-house SMM teams are usually maintained by larger companies, while small and medium-sized businesses tend to outsource these services. This decision can provide significant financial and time advantages. An SMM team typically includes an advertising manager, content manager, designer, and photographer. Recruiting these employees, managing their work, paying salaries, and covering other HR-related expenses requires considerably more effort and resources compared with working with an external SMM company. By contrast, an SMM agency can offer significant financial advantages. A single SMM team can manage the social media activities of several clients simultaneously, which allows the overall cost of these services to be distributed across multiple projects and kept considerably lower. An SMM agency can also provide greater industry know-how and offer business owners more creative ideas. By using newer technologies, tools, and marketing approaches, agencies can help businesses reach a larger and more relevant audience. This demonstrates that even large companies with their own in-house SMM teams can benefit from working with external advertising agencies that provide SMM services and take advantage of the additional expertise, creativity, technology, and resources they offer.