YouTube Ads
YouTube is the second most visited website in the world, surpassed only by Google. In many countries today, YouTube consumption has already overtaken traditional television, and its popularity in our country continues to accelerate rapidly. By advertising on this premier video-sharing platform, you gain immediate access to a vast and highly engaged audience. Just as with other digital advertising channels, YouTube provides sophisticated targeting parameters, ensuring your brand engages precisely the right audience segments with maximum relevance.
You can run ads on YouTube in the following formats:
In Search Results
When YouTube ads are served within search results, they appear prominently at the top of the feed once a user performs a search. Under this model, you are charged only when a user actively clicks on the promoted video.
Alongside the Video
When this ad format is used, YouTube ads appear as a display banner in the top-right corner of the currently playing video, or as a promoted video at the top of the suggested video list. Payment is incurred only when a user clicks on the banner or video.
In-Stream Video Ads
Your video ad can be served before, during, or after the main video content. In this format, users must watch the ad for a mandatory 5 seconds, after which they can either skip the rest of the video by clicking the "Skip" button or continue watching it in full. Billing for this type of YouTube ad occurs only when a user watches at least 30 seconds of the video ad (or the entire duration if the ad is shorter).
Text Ads
This format appears as a rectangular banner overlay across the lower section of the playing video. Payment is incurred only when a user clicks the banner and navigates directly to your website.